The Impact Of Nike And Globalization - 765 Words

Introduction Nike Inc is an athletic footwear company founded in the United States, they also has athletic clothing and sporting goods. Nike dominates the sporting industry along side its famous competitors; Adidas, Fila, Converse and Reebok (Locke, 2002). Regardless of its competitors and the controversies‘ that rose from their success, Nike is currently the largest and most important athletic wear company in the world. They dominate the market and have a global presence all over the world. Significantly because they took advantage of globalization and outsourcing opportunities, it has allowed them to take over the market share for athletic footwear. But there was negative results from becoming a multinational corporation. We will be†¦show more content†¦Pakistan After the Indonesia incident, Nike faced child labor accusations in Pakistan. Life’s magazine did an article on a 12 year old boy that was stitching a soccer ball for Nike (Locke, 2002). Their criticism came from consumers, trade unions and NGOs. In response to this incident, Nike decided to associate themselves with UNICEF and ILO, these organizations implemented the elimination of child labor and allowed for nike to rebuild their image to become positive again (Locke, 2002). Contractors were instructed to pay the child’s wages for the rest of their lives until they reach the legal working age in their country. Nikes response was ensuring new child labor policies and I agree that it is a responsible idea. Vietnam Lastly, Nike was accused of having health and safety regulations in their factories, it was found that toluene concentrations were high in factories in Vietnam. This chemical being released at levels higher then 6 cause damage to the central nervous system, the liver and kidneys. Protective equipment was also not provided to workers, therefore putting them in danger, creating poor working conditions (Locke, 2002). Work hours were also unfair. Nike first responded to these accusations by denying it was true but afterwards they decided to incorporate a new Code of Contact for their suppliers in order to ensure that the required environmental and health standards were met. They even adopted the OSHA standards for indoor air qualityShow MoreRelatedA Case Of Globalization ; Nike. University Of The People1308 Words   |  6 Pages A Case Of Globalization; Nike University Of The People â€Æ' Two decades ago advances in technology developed innovated the way individuals and business interact with each other. Innovations made possible to increase productivity, it made possible for companies and individuals to multitask, for the world to be united, and in general for us to be us. We can summarize this, as the most innovative time of globalization. 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